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How to promote your freelance business

How to Promote Your Freelance Business and Attract More Clients

If you’ve chosen freelancing to be your career, then there’s no two ways around it, your livelihood in large part depends on your ability to promote your freelance business and attract new clients. For freelancers, self-promotion is a whole lot more important than for your average 9-5 guys and this is definitely not a profession for you if you are squeamish about touting your own horn.

Yet, marketing yourself and attracting new clients is often the part where many freelancers fail, especially those that have just entered the industry. But all said and done, this isn’t as hard as it looks and in this post I will show you how to effectively promote your freelance business and attract new clients, whether you’ve just started freelancing or you have some experience behind you, but didn’t find much success in marketing yourself and your business.

2 Things You Need to Know Before You can Promote Your Freelance Business

Set goals and find your target market

Before you can promote your freelance business to bring new clients, there are two things you need to know:

  1. What are your goals?
  2. What is your target market?

Every business needs goals to drive it forward and freelance business is no different. But what many do wrong when setting goals for themselves is that they often set goals that are too daunting. In other words, they bite more than they can chew. Your goals need to be challenging enough, but not impossible. Otherwise, you might lose interest in your business pretty fast.

Another mistake people make when setting goals is making them too broad. For example, “get more clients” sounds like a pretty straightforward goal you can put before yourself, but its unmeasurable. You can easily say that you’ve accomplished your goal after getting one client, even though that probably pretty far from the truth. At the same time, a goal like this doesn’t give you any deadlines. Is it a success if you get a client 3 months after you’ve set yourself this goal or not?

Clearly, your goals need to be well defined and clear, rather than broad and vague. They need to set goals that are doable, yet that challenge you and drive you forward. Only by knowing what your goals are can you truly know what you need to promote your freelance business.

Another thing you need to know before you can promote your freelance business is your target market. Who is your target audience? Where do they come from? What are their needs?

You need to know your target audience to be able to market to them. If you’re not sure, for instance, if you’re just starting as a freelancer, start wide and from that narrow it down. For example, if you’re a freelance writer, you can start as a generalist, covering all kinds of topics and then slowly pick a few niches that you are most comfortable covering.

5 Ways to Promote Your Freelance Business

Ways to promote your freelance business

Now let’s get to the meat of this post and some ways to promote your freelance business. The idea is not to rely on just one but to use them interchangeably. True, you might find that one brings you more referrals and clients than the others, but why put all your eggs into one basket and in the process miss on a lot of potentially lucrative business opportunities?

There are 5 ways that you can use to promote your freelance business. These are:

  1. Launch your own website

Launching and managing your own website is a difficult process and it requires a lot of patience and work on your side before you can see any fruit from it. Which is why many freelancers either never do it, or give up on it too early. But regardless of that, a website can serve as a perfect platform for you to promote your freelance business as it allows you to showcase your expertise to potential clients and eventually get them to hire you for their projects.

Make sure that your website includes a portfolio of your work that you can show to potential clients, an About page to let people know what you do and a Hire Me page to make a sale and get a new client. And, of course, be sure to get your blog promoted as well.

  1. Increase your social media presence

Facebook and Twitter aren’t just for fun, but they can also help you to market yourself as a freelancer. Of course, just like your website. it’s a lot of grinding. You need to have a strong social media presence before you can start seeing leads. Also, don’t forget that social media is not just about you, so be sure to share only useful content and help others by spreading theirs as well.

  1. Use word of mouth

You never know where opportunities lie, so don’t neglect telling your friends and family about what you do and that you are looking for some freelance work. They might just drop your name (and email or phone number) to a potential client over a drink. Also, be sure to establish and keep good relationships with your clients. They might not need your services any more, but they might know someone who does.

  1. Attend events

Freelancers sometimes rely too much on establishing a strong online presence, that they completely neglect their offline presence. But there’s a whole world of opportunities you can tap into by just attending industry events and shaking hands. Before you do this, however, be sure to perfect your elevator pitch. You’ll often have a very limited time to get someone interested in what you have to offer. You might not feel comfortable at first introducing yourself and mingling around a room, but before you know it, you’ll be handing your business card left and right! Oh, and be sure to dress nice and look professional when you’re attending these networking events. You might be able to work in a tracksuit when you’re home, but here this won’t work.

  1. Guest blogging and commenting on other blogs

To give is to receive. By finding blogs in your niche and ask them to write a guest blog for them or simply commenting and sharing their own posts, you can not only establish a valuable connection with other bloggers and thus gain a potential opportunity to work with them in some capacity, but you can also tap into their audience as well.

Know of any other ways to promote your freelance business? Let me know in the comments below and don’t forget about that “word of mouth”, so be sure to share this post with anyone who might be interested in it.

Vladimir Covic
covic.v1ad@gmail.com
32 Comments
  • What Happens If We Use Wrong Ifsc Code
    Posted at 09:21h, 24 July Reply

    ” very informative and nicely written. thank you :)”

  • piyush maloo
    Posted at 12:45h, 20 July Reply

    so much helpful article for a freelancer like me great and very helpful content

  • Elsie
    Posted at 09:37h, 20 July Reply

    Honest;ly you sound exactly like Web media tutor (not in a bad way, he was one of my fave). But it’s always important to be reminded of these stuff 🙂 Continue with the good job.

  • Phaytea's Pulse
    Posted at 05:21h, 20 July Reply

    Very practicable points…..They are all really important steps….just be out there with your product

  • Vinod verma
    Posted at 02:21h, 20 July Reply

    Informative article. I like the guest blogging most. Will surely try it.

  • Mr Amodu
    Posted at 22:28h, 19 July Reply

    Thanks for this costly info, however this should not be limited to only the aforementioned but the business world in general. Thanks from http://www.seweni.com

  • paras dhankecha
    Posted at 10:54h, 19 July Reply

    good marketing idea

  • RED RIDING HOOD
    Posted at 09:58h, 19 July Reply

    So, what is your target market?

    • Vladimir
      Posted at 10:48h, 19 July Reply

      Freelancers, people who are not interested in working 9-5 jobs, something like that. Also, clients looking for freelancers.

  • Minakshi bajpai
    Posted at 07:55h, 19 July Reply

    Your tips are really great and helpful. Its really important that one business man should know tricks to attract his customers. Thanks for sharing such a great post

  • Pammy
    Posted at 22:57h, 18 July Reply

    Informative and helpful guide. I agree attending events will also help expand your network!

  • Owen Kariuki
    Posted at 18:16h, 18 July Reply

    I’m always looking forward to guest blogging. It’s the best way to get eyes on your ideas.

  • Roby H.
    Posted at 17:11h, 18 July Reply

    Anything that has to do with guest blogging… I’m in! I swear it’s the best traffic system I’ve ever found.

  • Nazrin
    Posted at 10:39h, 18 July Reply

    I feel like I really need to invest some of my time into guest blogging! It is advised massively but I feel like my requests will be rejected so I shy away from it a lot.

    http://www.nmdiaries.com

  • Rikki Singh
    Posted at 20:25h, 17 July Reply

    Nice Share Sir It’s really Helpful to Promote Freelance Business.

  • oussama
    Posted at 20:05h, 17 July Reply

    interesting! thanks for sharing your great article

  • Pooja Sharma
    Posted at 17:54h, 17 July Reply

    Your blog is always so helpful! Trust me, I don’t always find content so interesting, so crisp yet so useful. Keep writing! World needs it

  • Jackie
    Posted at 11:31h, 17 July Reply

    As usual i found found your blog post very usefull. You really do help break down things well for those who struggle to understand how to start up something etc. Thank you for sharing once again.

    http://Www.ontheothersideofdepression.com

  • Jade
    Posted at 09:06h, 17 July Reply

    very helpful tips.
    was actually researching this all weekend!
    Thanks for the help!

  • Red Riding Hood
    Posted at 08:20h, 17 July Reply

    Your posts are my milestones 😊

  • Perla Jacobs
    Posted at 01:02h, 17 July Reply

    My blog is about lifestyle, Vladimir, but I have a category “Blogging” there on the main menu.

    • Vladimir
      Posted at 06:48h, 17 July Reply

      Ok, let me take a look at your blog, see what topics are already there, what’s the style and what I can contribute. Let’s not clog the comments with this, can we talk more over email about this?

  • Perla Jacobs
    Posted at 18:22h, 16 July Reply

    Very very good tips, I like especially to attend events and the idea of having a blogger card is appealing, got to have one for my blog too. If you’d ever want to write a guest post on my site, you’re more than welcome.

    • Vladimir
      Posted at 20:18h, 16 July Reply

      Thanks for the comment a your offer for a guest post Perla. What is your blog about?

  • Greta Lamfel
    Posted at 07:32h, 16 July Reply

    Guest blogging is a good strategy because not only are you advertising your services, but you’re helping readers with an informative blog as well. I would also add, join freelancer websites like freelancer.com and Upwork.com.Then, join social media groups to share your work. Lastly, engage in social media advertising such as Twitter cards, LinkedIn ads and Facebook boosts. Remember, if you are a lonely island nobody will find you, especially if you don’t make an effort to be seen.

    • Vladimir
      Posted at 08:35h, 16 July Reply

      Thanks Greta, those are great as well.

  • Reginald
    Posted at 19:42h, 15 July Reply

    wow…. this is very nice article

  • Ekene Lionel Ibeneme
    Posted at 01:16h, 15 July Reply

    wow very helpful

  • Christiana
    Posted at 17:33h, 14 July Reply

    This is good. The part about setting achievable goals really spoke to me, I seriously need to work on thay. Thanks for sharing.

  • Rikki Singh
    Posted at 15:05h, 14 July Reply

    Nice Tips Sir I think these Tips are very Good for Website / Blog Also

  • Dinesh
    Posted at 12:56h, 14 July Reply

    At times it is like shouting in wilderness. Getting every single client is a task in starting

  • Abhinav
    Posted at 12:19h, 14 July Reply

    So important to advertise in the right way. Being socially visible is essential for a lot of reason.

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